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The best way to get and keep new members is not a marketing strategy, so much as it is simply fulfilling your association's mission. The best way to get new association members is this: develop great benefits.
There are many reasons members may join associations, but it all comes down to "what's in it for me?".
Learn how to create and sustain meaningful association member benefits that will bring in new members and keep them around for years.
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Try offering discounts and deals to your membership over and above your usual benefits package. Try these examples for inspiration:
- British Cycling offers its gold and silver members heavily discounted insurance deals and legal assistance.
- The Institute of Directors also has preferential insurance deals for its members covering office insurance, home and contents insurance, overseas property insurance and professional indemnity.
- The Royal Society of Chemistry - members can take advantage of a vast package of discounts on everything from money off books and journals to reduced care hire, AA membership, discounted software and even deals on travel and leisure offers from hotel breaks to sending flowers.
Obviously you'll need to negotiate with outside providers for the discount but in these harder times saving your members money is a benefit they can't refuse!
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BENEFITS