Membership organisations and professional associations are not tins of beans. Or are they?
Marketing a membership body can be a tough challenge and the usual marketing rules don’t always apply. You’ve got membership targets to fill, communications strategies to devise, benefits to develop, never mind running the full gamut of ‘traditional’ marketing from integrating CRM systems to branding and identity issues through to profile-raising PR tricks.

This area of the MemCom web site is here to help. Here you’ll find thought leadership pieces, good ideas to borrow, new trends and loads of other resources to help you through your day.

Right now we’ve got some inspirational case studies so you can see how other associations and membership bodies are doing it. We will be updating and adding fresh content all the time so keep checking back.

And if you’d like to share your marketing stories with us we’d love to hear from you. Please contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it